For Immediate Release: November 27, 2018
Virginia Beach based surf-rock/new-psych group Ladada have announced the release of their debut full length album, Heaven On The Rocks, for February 15, 2019 via Gold Robot Records. Lead by Josiah Schlater, Ladada's sun-drenched, rapturous sound has won praise from Consequence of Sound and Stereogum, as well as Post-Trash, who describes the upcoming record as "a shimmering kind of retro-fuzz pop that pulls from both '60s soul and garage rock."
At the core of every Ladada song, there is a sense of child-like wonder and excitement emanating from Schlater's energy. On Heaven track "Western Wash," for example, Schlater takes what is normally considered a mundane task (washing dishes) and turns the action into an old western. Another track, "Dynamic Dogs," borrows and reshapes "supercalifragilisticexpialidocious" -- the word made famous by the 1964 film Mary Poppins, meaning "extraordinarily good, wonderful."
Ladada is pleased to premiere "Float Away" today at The Wild Honey Pie. Says Schlater: "I wrote this song a while ago when I lived near an inlet that had an old canoe that was begging me to take out with someone. I had this grand idea of bringing a bottle of wine and floating away forever. Eventually this state of bliss was achieved with my now fiancé, in that very inlet, along with plenty of other magical moments when traveling with her overseas." "Float Away" will hit DSPs this Friday.
The title Heaven on the Rocks stems from a misunderstood conversation between a bartender and Schlater, who had asked for "Evan, on the rocks," and from a tubing trip down the James River with a group of friends. While seemingly floating through paradise, rocks would scrape backs at random, and Schlater was struck by the peace and solace that was occasionally interrupted by shouts of pain from across the water.
The video for the title track premiered at Impose Magazine, and in the clip, directed by Schlater's brother Felix, the band poses as a gang of ruffians speeding to find help for an injured band-member after an apparent brawl. In a flashback, we're able to see how the fight broke out, and the video ends with a twist. Impose says the video "brings to life that heartland wanderlust vibe, as Ladada unfurls their golden-hued, artfully layered rock."
Ladada is on Facebook, Instagram, and Bandcamp.
For media inquiries, please contact Caitlin at Drunken Piano: email@example.com.
A LITTLE MORE ABOUT LADADA:
Ladada is the widely acclaimed surf-rock/psych project fronted by Virginia Beach musician Josiah Schlater (Mae, We Are Trees, Jake Clemons). His self-titled debut EP, released back in 2014 on Gold Robot Records, won praise from Stereogum, Consequence of Sound, and Wondering Sound for its exquisitely composed and undeniably infectious lively and sun-drenched songs, which take inspiration from early Motown and 60s garage rock; "Songs like these come along every once in a while and cannot be overlooked" (Indie Shuffle).
In 2016, Ladada released the Hi Five EP, which borrowed the secret sauce from one of Schlater's punk projects, BAMM BAMM. Heartbreaking Bravery praised the EP, saying, "Song after song, hook after hook, Hi Five sees Ladada proving themselves to be a serious force. As a standalone EP, it's a revitalizing piece of music. As part of the band's discography, it's undoubtedly positioned itself as a calling card for years to come."
"A shimmering kind of retro-fuzz pop that pulls
from both 60's soul and garage roc."
"The '60s crossed with the '90s, delivered with an immediacy that feels like right now."
"A blissful trip down a calm, winding river... Gorgeous, languid..."
- WONDERING SOUND
"Bursting with jangling guitars and a peppy melody, the track's ramshackle charm will have you hooked in no time."
- CONSEQUENCE OF SOUND
This lovely bubblegum pop jam is exquisitely composed, and presents an undeniably infectious tune... Songs like these come along every once in a while and cannot be overlooked."
- INDIE SHUFFLE
"Whether it's the half-paranoid lyrics, the scintillating guitar work, or the rhythm section's tendencies to veer off into near-tribal territor, 'Hi Five' finds myriad ways to stake out its position as a standout release."
- HEARTBREAKING BRAVERY